Appoly Intelligence

The knowledge that runs your business lives in people's heads. We turn it into a working system.

We map how your business actually works, find where AI fits, and build a living system you own. From a one-page board paper to working software in 90 days.

Two-week diagnostic · Fixed price · UK team

Book twenty minutes Learn how it works

Appoly Intelligence

Board decision note

Week 2
Fixed price

Recommendation

Go, narrowly.

Pilot quote-intake for one product family. Do not automate scheduling or negotiation yet.

  1. Go Quote intake and specification extraction
  2. Wait Production scheduling assistant
  3. No Autonomous supplier negotiation
Illustrative sample, not client data. Read the full note →

Track record

Every diagnostic ends in a straight answer. More often than you’d expect, it’s “not this; fix something else first.”

40+ of the production systems we've shipped since 2017 have meaningful AI components.

90 days from kickoff to a live system, at the outside. Recent builds went live in six and eight weeks.

The AI arm of Appoly. UK team, Leamington Spa.

From what your people know to a system your business owns.

We do not start with an AI tool. We start with the work: where judgement lives, where time disappears, and where the exceptions are.

The business as it is

  • Inbox “Can you quote this by Friday?”
  • Spreadsheet Twenty-three columns, three owners
  • Conversation “Sarah knows the exceptions.”
  • System The status nobody quite trusts

  1. Observe

    People, process, systems, exceptions

  2. Decide

    Go, wait, or fix something else first

  3. Build

    One narrow system, live and owned

The system as it should be

Working. Live. Yours.

Decision
The next useful action is clear
Delivery
Production software, not a prototype
Ownership
Code, deployment, documentation, training
Sometimes the right output is a board decision. Sometimes it is a live system. The diagnostic tells us which.

One route.
Five ways in.

Start where your business is. Most clients begin with the Diagnostic; some already know what they need. Every engagement is useful on its own.

Tell us where you are

  1. Get the room aligned

    AI Briefing

    A half-day with your leadership team: what AI can do now, what it cannot, and how to judge the proposals already landing in your inbox.

    You leave with: A shared, practical view

  2. Turn evidence into a plan

    AI Strategy

    A prioritised roadmap with the business case, sequence, risks, and operating decisions needed to move with confidence.

    You leave with: A roadmap your board can act on

  3. Make the change stick

    AI Adoption

    Tool selection, pilot delivery, rollout, governance, and training. We stay with your team until the new way of working is genuinely in use.

    You leave with: A working pilot and a capable team

  4. Ship the system

    Build & Deploy

    When custom software is the right answer, our engineers build and deploy it in 90 days, with full source code and no vendor lock-in.

    You leave with: Production software you own

Client quote

In their words

“We used to dread spec sheets. A senior engineer would spend half their morning on data entry before they could even start quoting. Now the system handles it in minutes and we barely think about it.”

Senior Engineer, UK valve supplier · Read the project ↗

Work

Built, shipped,
still running.

Two recent projects. Both live. Both under NDA, so no names. The panels show the shape of the system, not a client screenshot.

Support queue · illustrative view

Ticket 1842

Product query · confidence high

Resolved

Ticket 1843

Policy exception · draft attached

Escalated

Ticket 1844

Routine request · confidence high

Resolved

Routine work closes. Judgement calls arrive with context.

Financial Services · AI Agent

40%

Auto-resolved

12 sec

Response time

6 wks

To production

1,200 tickets a day triaged and routed by an 8-person team. Customers waiting four hours for a first reply.

The diagnostic identified support as the highest-volume bottleneck. We built an agent on the team's product docs, internal policies, and three years of resolved tickets. It handles the routine ones and escalates the rest with a draft attached.

40% of tickets close without a human touching them. First reply: four hours down to twelve seconds. Six weeks from kickoff to production. The saving behind those numbers is itemised in the full case study.

Read the full case study →

Precedent search · illustrative view

Query

Which prior matters address this clause?

The strongest matching reasoning appears across three prior matters.

  1. Source A · paragraph 4191%
  2. Source B · paragraph 1887%
  3. Source C · paragraph 0982%
Every answer returns to the source document and paragraph.

Legal Sector · Retrieval System

2,000+

Queries per day

2.3m

Pages indexed

8 wks

To production

Fifteen years of case files. 2.3 million pages. Partners spending half a day per case finding the right precedents.

We built a retrieval system that reads legal context, not just keywords. Every answer cites the source document and paragraph.

Now handles 2,000+ queries a day across the firm's fee earners. Precedent search went from hours to about 3 seconds.

Read the full case study →

Need deeper proof?

If you’re seriously considering working with us, we’ll share our delivery approach, security posture, and client references under NDA.

Request the pack →
View all work →

Small enough to stay accountable.
Experienced enough to ship.

Small is not the consolation prize. It is how senior judgement stays connected to the finished system.

Diagnostic Decision Build Handover

The people you meet stay in the work.

James is in the diagnostic, in the strategy session, and accountable when something matters. Decisions do not disappear through layers of account management.

The recommendation is allowed to be “no”.

The Diagnostic is a decision, not a sales funnel. If AI is not the useful next move, the report says so and we refund the second week.

The exit is designed in from day one.

Code, documentation, deployment, and training are yours. We build on your infrastructure and leave your team able to run the system without us.

You’ll talk to us.

Building software together since 2017.

  • James Merrix, Managing Director of Appoly Intelligence

    James Merrix

    Managing Director

    Started Appoly in 2017. Has personally signed off on every production deployment since. Worries about the things that break at 2am.

  • Guy Stanton, Operations Director of Appoly Intelligence

    Guy Stanton

    Operations Director

    Runs the projects. If something's going to be late, Guy knows about it before anyone else does.

  • John Wedgbury, CTO of Appoly Intelligence

    John Wedgbury

    CTO

    Built the systems that handle 10 million+ documents. Picks the stack, draws the architecture, and writes code when it matters.

Straight answers.

Timelines, ownership, and what we do when AI isn't the right fix.

How long until we see something?

Two weeks for the diagnostic. Six weeks from pilot kickoff to a working pilot. 90 days from build kickoff to a live production system. If we can't hit those, we'll tell you upfront.

Do we own the code?

Yes. All of it. Your repository, your deployment, your servers. We don't host your system and we don't lock you into our tooling.

What if AI isn't the right answer?

We tell you. The diagnostic is designed to catch this. A meaningful share of diagnostics end with us recommending the client not automate, or fix something else first. We'd rather lose the build than sell you something that won't work.

Are you a consultancy or a software house?

Both. We started as a software house in 2017, and more than 40 of the production systems we've shipped have meaningful AI components. We added the strategy and adoption work because clients were asking us to. The two halves work because we don't recommend things we couldn't build ourselves.

Can you work alongside our existing IT team?

Usually yes. Most of our engagements involve someone in-house who'll own the system after we leave. We design the handover from day one.

What about data protection and security?

UK data residency by default. ISO 27001 aligned. We've delivered into financial services, legal, and healthcare. We can share our security pack under NDA.

Twenty minutes. No deck.

A short call. We'll talk through what you're looking at, give you an honest read on whether AI fits, and tell you roughly what it would cost to find out properly.

Every engagement is fixed-price before you commit. No day rates.

Looking for something else?

Direct contact

01926 520 050 hello@appoly.co.uk
7 Parade, Leamington Spa, CV32 4DG

What happens next

  1. 1 We'll reply within one working day
  2. 2 Short call to understand your situation
  3. 3 Honest read on whether AI fits and what it would cost

No sales pressure. No follow-up sequence. One conversation, then it's your call.

Book twenty minutes →